Wilkes-Barre, PA – The Wilkes-Barre/Scranton Penguins were the recipients of five awards presented at the 2023 AHL Team Business Meetings presented by Ticket Evolution, which were held at the JW Marriott Starr Pass Resort in Tucson, Arizona this week.
The Penguins’ creative department garnered the award for Most Unique Ticket Sales Promotion or Theme Night for the work done to create and execute the team’s Old Forge Pizza night game on April 1.That event saw a total rebrand of the team, and featured a unique ‘Pizza Boy’ logo, specialty jerseys, social media and arena graphics, in-game activities and merchandise.
The team’s ticket sales department won three awards for hitting specific league-set benchmarks. Those awards were for hitting 15% growth in per game group ticket revenue; an 85% full season ticket renewal rate; and for selling 600 new full season equivalencies during the 2022-23 season.
The corporate sales department was among those who were rewarded for hitting a corporate cash account renewal rate of 85% for the year.
The AHL Team Business Meetings brings together front-office personnel from throughout the American Hockey League to discuss best practices and innovative ideas in various areas, including ticket sales, corporate sales and marketing.
These interactions allow for the sharing of ideas and gaining of insights from some of the sports industry’s leading strategists as the AHL’s 32 member clubs prepare for the 2023-24 campaign.
Season-ticket packages for the Wilkes-Barre/Scranton Penguins 25th season are on sale now. Full-Season, 22-game, 12-game, Flexbook and Premium Seating plans are available by reaching out to the Penguins directly at (570) 208-7367.
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